REUSE.IQ

900.care

A French refillable-hygiene brand selling dissolvable toothpaste tablets, shower-gel/shampoo sticks and refillable deodorant on a subscription model.

Quick Facts

Field Detail
Official Name 900.care (French registered company; precise legal entity name/SIREN not confirmed in verified public sources during this pass)
Country/HQ France (Paris; manufacturing in Saint-Étienne)
Year Founded Company founded July 2019; commercial launch/crowdfunding December 2020; retail launch (Monoprix) April 2021
Status Active
Ownership Private, venture-backed
Website https://900.care/
Primary Category Consumer Goods — Refillable Hygiene Products

Organisation Overview

900.care is a French personal-care company co-founded by Aymeric Grange and Thomas Arnaudo, offering waterless, refillable hygiene products — biteable toothpaste tablets, dissolvable shower-gel and shampoo sticks, and refillable deodorant — designed to eliminate single-use plastic bottles and reduce water content in transported product. The company was founded in July 2019, ran a crowdfunding campaign and launched its subscription e-commerce model in December 2020, and entered French supermarket retail (Monoprix) in 2021. It has raised significant venture funding, including a €21 million Series A in March 2024 led by Lombard Odier Investment Managers.

Business Model

900.care sells a starter kit (reusable bottle/case) followed by a refill subscription — reported to start from around €6 per month — supplying dissolvable or tablet-format toothpaste, shower gel, shampoo and deodorant refills that customers add to their reusable containers, removing water weight and single-use plastic bottles from the supply chain. The company's primary channel has been direct-to-consumer e-commerce and subscription, supplemented by retail partnerships: it launched in roughly 135 Monoprix stores around 2021, exited mainstream retail after that initial push, and returned to physical retail in October 2024 with placements in Carrefour, Leclerc and Système U stores, alongside a pharmacy pilot in Nantes. The company raised €10 million in 2021 (backed by White Star Capital, Founders Future, 360 Capital and business angels — reported at the time as the largest personal-care/beauty fundraising round in Europe) and a further €21 million Series A in March 2024 (led by Lombard Odier Investment Managers, with existing investors White Star Capital, Swen Blue Ocean and Founders Future also participating). Reported employee counts vary considerably by source and date, from roughly 25 (PitchBook) to 84 (Tracxn, 2026) to a LinkedIn-listed range of 11–50 employees; this variance likely reflects different snapshot dates during a period of active hiring and should be treated as approximate.

Circular Economy Activities

Products & Services

Dissolvable/chewable toothpaste tablets, dissolvable shower-gel and shampoo sticks, refillable stick deodorant, and reusable bottles/cases sold as starter kits with ongoing refill subscriptions.

Customers

Individual consumers in France via direct-to-consumer subscription e-commerce, plus retail shoppers at partner supermarket chains (Monoprix, Carrefour, Leclerc, Système U) and, on a pilot basis, pharmacy customers (Nantes).

Partnerships

Retail distribution: Monoprix (initial 2021 launch, ~135 stores), and from October 2024, Carrefour, Leclerc and Système U, plus a pharmacy pilot in Nantes. Investors: White Star Capital, Founders Future, 360 Capital, Swen Blue Ocean, and Lombard Odier Investment Managers (lead investor, 2024 Series A).

Measurable Impact

A secondary aggregator source (facts.net, not independently verified against a primary company disclosure) cites the following cumulative figures attributed to 900.care "since launch": savings equivalent to 1,757 tonnes of CO2 emissions, prevention of 3.5 million pieces of plastic, and reductions in water used/transported (including a figure of 677,000 litres of water avoided). One cited figure — "4.8 million litres of plastic waste saved" — appears internally inconsistent (litres is not a standard unit for solid plastic waste) and should be treated as unreliable pending verification against a primary company source. Given these inconsistencies and the secondary nature of the source, all of the above figures are flagged as low confidence and should be independently re-verified against 900.care's own published impact reporting before use.

Technology used

Not publicly available (no proprietary app, QR-code, or digital reuse-tracking system was identified; the model relies on a physical reusable bottle/case plus mail-order refill subscription).

Challenges

900.care's initial 2021 retail partnership with Monoprix did not continue, and the brand exited mainstream supermarket retail before returning via a different set of retailers (Carrefour, Leclerc, Système U) in October 2024 — French trade press (Usine Nouvelle) frames this explicitly as a "return" to retail following an earlier unsuccessful attempt, indicating a documented setback in the company's retail-distribution strategy.

Sources